Chloe Miller
Fashion Marketing • Brand Strategy • Digital Growth
Projects
Sincerely Stella & Co.
Description:
Founded a positive-messaging sweatsuit brand focused on creating meaningful emotional connections through fashion and branding. Developed the brand identity, messaging, social media presence, and customer-facing strategy while gaining firsthand experience with storytelling, content creation, and understanding consumer engagement.
What I Learned:
• Branding & Identity
• Customer Psychology
• Content Creation
• Social Media Strategy
• Creative Direction
• Consumer Connection
• Entrepreneurial Problem Solving
Biggest Takeaway:
Building a brand from the ground up taught me how much intention, creativity, and strategy go into creating products and messaging people genuinely connect with.


AI Fashion Scanner Project (International Business Collaboration)
Project CEO / Team Lead
Selected to collaborate on an international AI fashion technology project alongside students from top business schools across the United States while studying abroad at the UAB in Barcelona. The project focused on developing an AI-driven fashion scanner concept designed to enhance the online shopping experience through personalization, fashion discovery, and consumer insights.
As the project evolved, I naturally stepped into a leadership role by helping organize communication across the team, keeping projects moving forward, and taking initiative in moments where direction and coordination were needed. Working with individuals from different schools, backgrounds, and perspectives taught me the importance of adaptability, communication, and collaboration in fast-paced creative and business environments.
Throughout the project, I became especially interested in the intersection of fashion, technology, consumer behavior, and digital innovation — particularly how AI and data can influence personalization, customer experience, and the future of fashion ecommerce.
Key Skills Developed:
• Leadership & Initiative
• Cross-Functional Team Collaboration
• Communication Across Diverse Teams
• Creative Problem Solving
• Project Coordination
• Consumer Insight Development
• Fashion & Technology Strategy
• Adaptability in Collaborative Environments
Biggest Takeaway:
This experience taught me how much I enjoy bringing people and ideas together to move projects forward. It strengthened my confidence in taking initiative, collaborating within diverse teams, and contributing both creatively and strategically in fast-paced environments.
Fashion & Marketing Interests
Description:
I am especially interested in how fashion brands use storytelling, PR, influencer culture, partnerships, social media, and digital strategy to create emotional connection, loyalty, and long-term growth.
Topics I Love Learning About:
• Influencer Ecosystems
• Fashion Consumer Psychology
• Brand Loyalty
• Digital Growth Strategy
• Performance Marketing
• PR & Community Building
• Social Media Trends
• Creator Partnerships
• Ecommerce & Customer Experience